November 27, 2023


In a surprising move, Twitter, the popular social media platform, has undergone a major rebranding and is now known as X. This significant transformation involved changes to the app’s social handles, interface branding, and even the logo. However, the process was not without its challenges, as Apple typically does not permit apps to have single-character names. Despite this, X Corp., the official owner of Twitter, managed to secure an exception from Apple, allowing them to use the single-letter app name “X.” Let’s delve into the details of X’s rebranding journey and the various changes that have taken place.

The Rebranding Process:

Over the past weeks, X has been making substantial changes to its branding, starting with replacing the iconic bird logo and updating the screenshots on the App Store with the new “X” logo. The company encountered a roadblock when trying to change its listed name on the App Store, as Apple’s App Store Connect portal showed an error when attempting to use a single character as the app name. However, recent reports indicate that Apple made an exception for Elon Musk’s X Corp., granting them the single-letter app name “X.”

New App Store Tagline:

In line with the rebranding efforts, X has also changed its App Store tagline from “Let’s talk.” to “Blaze Your Glory!!” The significance and meaning behind this tagline remain unclear, as Musk himself shared it on social media without any additional context.

Other Apps Named “X”:

Interestingly, another app that had previously used “X” along with an invisible character to bypass Apple’s character limits also underwent a name change. The app developers voluntarily renamed it and clarified that they were not affiliated with Twitter/X and would soon unveil a new name. Meanwhile, Twitter/X or Apple did not reach out to them regarding the name change.

Subscription Service and Ad Revenue-Sharing:

As part of its rebranding efforts, X is also renaming its subscription service from “Twitter Blue” to “X Blue.” The updated subscription service now allows users to upload up to three hours of video, extending the previous limit set in May. Additionally, X has expanded its ad revenue-sharing program globally, offering creators the opportunity to earn from their content. Eligible creators must be verified, have at least 500 followers, and accumulated 15 million total impressions across their posts in the last three months.


X’s rebranding journey has been filled with excitement and challenges. From securing an exception for a single-letter app name on the App Store to updating its tagline and subscription service, X is positioning itself as a dynamic and innovative social media platform. As the new era of X begins, users and industry experts eagerly await further updates and announcements from Elon Musk’s X Corp.

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