December 5, 2023


eBay, one of the world’s leading online marketplaces, is taking a bold step towards increasing cross-border trade with its International Shipping program. Chief Financial Officer Steve Priest and CEO Jamie Iannone have emphasized the strategic importance of this program during the 2nd-quarter earnings call. With the goal of unlocking a world of buyers for sellers, eBay has launched a series of captivating marketing videos on YouTube. However, there’s a challenge to overcome concerning the inability to combine multiple items into a single order due to customs-related issues. In this blog post, we’ll delve into the details of eBay’s International Shipping program, its significance, and the potential it holds for sellers worldwide.

eBay’s International Shipping Program: Unlock the World

eBay’s International Shipping program, also known as EIS, is designed to enable sellers to reach millions of buyers worldwide effortlessly. As per Steve Priest, approximately 20% of eBay’s business is cross-border, yet less than half of the inventory in the three largest markets is available for international shipping. By expanding this inventory through EIS, eBay aims to provide a unique advantage to both the platform and its sellers.

Why is EIS Strategically Important?

The importance of EIS lies in its potential to significantly increase cross-border trade for eBay. With the ability to ship globally, sellers can tap into a vast pool of international buyers, unlocking new revenue streams and expanding their customer base beyond borders. As a result, eBay expects a surge in seller adoption of the program, creating a win-win situation for both the platform and its sellers.

Marketing Videos: Unleashing the Power of eBay International Shipping

To promote the benefits of the International Shipping program, eBay has launched a series of engaging marketing videos on YouTube. With taglines like “Unlock the World” and “Boundless,” these videos emphasize the simplicity of selling globally and shipping locally. The creative ads aim to inspire sellers to embrace the opportunities of international trade and grow their businesses on eBay’s global platform.

The Challenge: Combined Orders and Customs

While eBay’s International Shipping program offers immense potential, one major hurdle remains – the inability to combine multiple items into a single order for international shoppers. eBay has addressed this issue on multiple occasions, attributing it to customs-related complexities. However, the eBay shipping team is committed to assisting sellers with any questions they may have during upcoming chat sessions. This presents an opportunity for sellers to voice their concerns and potentially explore solutions to streamline the shipping process.


eBay’s International Shipping program is poised to revolutionize cross-border trade, providing sellers with unparalleled access to a global audience. With the support of top executives like Steve Priest and Jamie Iannone, the program holds immense strategic importance for eBay’s growth and seller success. The captivating marketing videos on YouTube further reinforce the message of “Unlocking the World” for sellers.

While the challenge of combining orders for international shoppers remains, eBay’s commitment to addressing seller concerns shows their dedication to refining and improving the program continuously.

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