December 5, 2023


The longstanding rivalry between tech giants Mark Zuckerberg and Elon Musk has reached new heights, as Zuckerberg’s Meta (the parent company of Facebook and Instagram) has just unveiled a new app called Threads. Set to launch on Thursday, Threads aims to challenge Twitter by providing a real-time online space for conversations and communities. The move comes amidst a fresh bout of turmoil at Twitter, with Musk imposing restrictions on tweet reading and looking for ways to revive the platform’s growth. This blog post will delve into the features and potential impact of Threads while also exploring the escalating rivalry between Zuckerberg and Musk.

Threads App: A Twitter Challenger

Threads, the latest offering from Meta, is a new app designed to rival Twitter’s real-time conversation platform. It enables users to engage in discussions on various topics, connecting with like-minded individuals and following their favorite creators. The app promises a space for users to express their ideas, opinions, and creativity while building a loyal following of their own.

Features and Highlights

  • Real-time Conversations: Threads emphasizes real-time conversations, enabling users to engage with discussions as they unfold, just like Twitter.
  • Follow and Connect: Users can follow topics of interest and directly connect with their favorite creators, fostering a sense of community and engagement.
  • Building a Loyal Following: Threads offers users the opportunity to build a dedicated following of their own, allowing them to share their thoughts and creativity with the world.

Meta vs. Twitter: The Rivalry Intensifies

The launch of Threads marks an escalation in the rivalry between Zuckerberg’s Meta and Musk’s Twitter. The platform’s recent restrictions on tweet reading and efforts to regain growth have created tensions between the two tech giants. Musk’s involvement in the decision-making at Twitter has led to controversial changes, alienating advertisers and high-profile users.

Twitter’s Countermove

In response to Meta’s growing dominance, Twitter has been making efforts to encroach on Meta’s domain. By adding encrypted messaging and planning to introduce calls, Twitter aims to compete with Meta-owned platforms like Facebook Messenger and WhatsApp.

The Personal Feud: Musk vs. Zuckerberg

Beyond the business competition, Musk and Zuckerberg’s rivalry has taken a personal turn. Last month, both men hinted at the possibility of a cage fight, further intensifying their public feud. The potential for a match at the Las Vegas arena hosting the Ultimate Fighting Championship has garnered significant attention and speculation.


The announcement of Threads by Meta sets the stage for an intense showdown between Meta and Twitter in the real-time conversation space. With Threads aiming to challenge Twitter’s dominance, the rivalry between Mark Zuckerberg and Elon Musk has reached new heights. As the tech titans clash both in the business arena and in their personal feud, the future promises to be eventful for the world of social media and technology.

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