November 27, 2023


In an unexpected turn of events last night around 12 AM ET, Twitter owner Elon Musk took to the platform and embarked on a tweeting spree that lasted for hours. The tech mogul announced a significant rebranding for Twitter, changing its name to simply “X.” Throughout the series of tweets and replies, Musk hinted at the impending change, leaving Twitter users intrigued and curious about what the future holds for the social network.

The X Connection:

For those familiar with Elon Musk’s ventures, the letter “X” has held great significance in his projects. From the original name of PayPal,, to its presence in SpaceX and Tesla’s SUV model, the letter has been a recurring theme. With this rebranding, Musk aims to consolidate his vision for Twitter to become “X, the everything app.” The domain name, previously repurchased from PayPal in 2017, may play a role in this ambitious transformation.

The Rebranding Tease:

Musk’s tweets started with a cryptic message bidding farewell to the Twitter brand and hinting at a gradual farewell to the bird logo. He further fueled speculation by promising to go live worldwide with the new X branding if an impressive X logo was posted. Throughout the night, he teased the change intermittently, using phrases like “Deus X” and engaging in Twitter Spaces sessions, creating an air of excitement among users.

The Company’s Evolution Under Musk:

Since Elon Musk’s acquisition of Twitter last year, the platform has undergone several changes, and the upcoming rebranding seems to be the most defining one yet. It signifies a clear departure from the traditional social network model, aligning with Musk’s broader vision for the platform’s future.

Twitter’s Evolution in the Musk Era:

Under Musk’s leadership, Twitter has witnessed a series of significant updates, reflecting the visionary entrepreneur’s unique approach to social media. Some notable changes include limiting the number of DMs for non-paying users, introducing a LinkedIn-like hiring feature for Verified Organizations, and preparing to allow users to post long and complex articles. This latest feature, tentatively called “Articles,” was initially referred to as “Notes,” sparking interest and comparisons with article site Substack’s Twitter clone.


Elon Musk’s decision to rebrand Twitter as X marks a pivotal moment in the social network’s history. With the letter “X” already embedded in Musk’s previous ventures, this rebranding aligns with his broader vision for Twitter to become an all-encompassing platform. As users eagerly await the unveiling of the new logo, it’s clear that this change will signify the beginning of a new era for Twitter under Musk’s visionary leadership.

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