December 5, 2023


Father’s Day and Juneteenth weekend brought mixed results at the box office as several studios experienced underwhelming openings for their highly anticipated films. Warner Bros./DC’s “The Flash” and Disney/Pixar’s “Elemental” failed to meet expectations, while other movies faced challenges in maintaining momentum. Let’s dive into the weekend’s box office numbers and analyze the factors contributing to these outcomes.

“The Flash”: A Mid-June Disappointment

Warner Bros./DC’s superhero film “The Flash” fell short of projections, with an estimated 4-day opening weekend of $70 million. Despite the return of Michael Keaton as Batman, a potentially enticing element for Gen X and Millennial audiences, the movie failed to generate the anticipated buzz. The opening-day gross of $24.5 million from 4,234 theaters set the tone for a lackluster performance. Comparisons to the previous DC film, “Black Adam,” further dampened expectations. “The Flash” is expected to achieve a 3-day opening of $61 million, on par with Paramount’s “Transformers: Rise of the Beasts,” which premiered the previous weekend.

“Elemental”: A Struggle for Pixar

Disney and Pixar faced disappointment with their latest animated feature, “Elemental,” which opened with a dismal estimated $28.5 million. This marks the worst opening weekend in Pixar’s illustrious history. On its opening day, the film grossed only $11.5 million from 4,035 theaters, signaling trouble ahead. The competition posed by the third weekend of Sony’s “Spider-Man: Across the Spider-Verse” could further challenge “Elemental” in the battle for the box office’s No. 2 spot. However, the film’s saving grace lies in its positive reception among viewers, with an A CinemaScore and an impressive 91% audience score on Rotten Tomatoes. Strong word-of-mouth could potentially help “Elemental” gain momentum despite the challenging circumstances.

“Transformers: Rise of the Beasts”: A Bumpy Ride

Continuing its second weekend, “Transformers: Rise of the Beasts” faced a rough time at the box office. The film earned an estimated $19.6 million in its 3-day performance, representing a disappointing 68% drop from its opening weekend. While the movie is slightly ahead of its predecessor, “Transformers: The Last Knight,” by approximately 7%, it is unlikely to surpass the $130 million domestic box office total achieved by the 2017 film. Despite these challenges, “Transformers: Rise of the Beasts” remains in the top 5, albeit with a steep decline in momentum.

“The Blackening”: Meeting Expectations

Lionsgate/MRC’s horror comedy, “The Blackening,” opened in line with pre-release projections. The film grossed an estimated $6.5 million in its 3-day opening, with a projected 4-day total of $7.5 million. Acquired by Lionsgate after its premiere at the Toronto International Film Festival, “The Blackening” garnered a B+ CinemaScore and received favorable reviews from both critics (85% on Rotten Tomatoes) and audiences (84% on Rotten Tomatoes). While not in the top 5, the film’s consistent performance indicates a moderate success within its genre.


The Father’s Day and Juneteenth weekend saw disappointing box office performances for “The Flash” and “Elemental.” Both Warner Bros./DC and Disney/Pixar faced challenges in captivating audiences and meeting projections. While positive word-of-mouth may help “Elemental” sustain its momentum, it is unlikely to compensate for its significant budget. Similarly, “The Flash” fell short of expectations despite the return of a beloved character. As the box office landscape continues to evolve, studios must carefully navigate audience preferences and market saturation to secure successful openings and overall pr

Leave a Reply

Your email address will not be published. Required fields are marked *